High stakes. Constant change. Compressed timelines.
Today’s growth-stage companies don’t need more activity - they need clarity, focus, and predictable revenue. I partner with PE and VC-backed leadership teams to build scalable GTM engines, sharpen positioning, and accelerate commercial outcomes in complex, high-growth markets.
Innovation alone is never enough. Every promising product needs clear commercial objectives, execution discipline, and a narrative that converts strategy into revenue. I operate as a commercial architect; aligning brand, product, sales, and GTM execution around measurable business outcomes.
The method is customer-centric, the metrics are board-level, and the results show up in pipeline quality, forecast confidence, and enterprise scale. It’s about unlocking the next stage of growth and de-risking the path to get there.
Technologies
GTM & Commercial Superpowers
I am a business-first Go-To-Market and product leader with over 20 years of experience scaling enterprise B2B technology companies through growth inflection points.
Across Oracle, SAP, VMware, Turntide, and Craft, I’ve led brand reinvention, platform positioning, acquisition integration, and GTM scale, building teams of 25–200 and partnering closely with CROs, CEOs, and boards.
I’ve helped scale businesses including SAP Analytics ($2B+), SAP HANA ($500M), VMware IoT & Edge ($250M+), and Turntide AI Sustainability ($25M - $150M+), translating strategy into measurable revenue impact.
I’m frequently brought in as a fractional CMO, board advisor, or operating partner for PE and VC-backed companies navigating growth, transition, or pre‑exit positioning.
Marketing exists to accelerate revenue and enterprise value.
Simple strategies scale faster — for buyers, sellers, and boards.
Sustainable growth matters more than short-term spikes.
Strong teams make strong decisions at speed.
Context creates alignment and better execution.
High-growth environments reward steady, decisive leaders.
Mimi took the stage as a panelist at Procurement and Supply Chain Live in London, discussing effective strategies to mitigate disruptions, enhance visibility, and foster a resilient supply chain.
Mimi shares insights and tips about how to build a more resilient supply chain with top experts at Colgate-Palmolive and Hapag Lloyd.
In this webinar, we’ll share three crucial components of a successful supplier risk management strategy.
As part of Climate Week NYC Turntide hosts webinar to help businesses around the world achieve net-zero by transforming sustainability into a profit driver.
TechRepublic’s Conner Forrest spoke with Mimi Spier, Vice President of Internet of Things business at VMware, who discusses how IoT is transforming industries and changing the world.
@Turntidetech here in #Ahrexpo2022 in the north hall. There's showcasing their data center products, including the new TX motor.
Women in Tech Panel Discussion VMware and Dell Technologies. In a presentation on Unlocking the Potential of IoT, with Mimi Spier, Honore LaBourdette, VMware VP NFV and Chris Wolff, head of global OEM and IoT partnerships.
Mimi on stage with Michael Dell to launch IoT for Dell Technologies and VMware.
Mimi Spier is one of the most results driven, creative, and strategic GTM leaders I have worked with. I had the pleasure to work with Mimi first at SAP in the Analytics business and then I recruited her to run marketing at Turntide Technologies when I was the Chief Product Officer. Mimi has a remarkable ability to blend strategic market vision, data driven decision making with deep product insight. At Turntide we acquired 6 companies in 6 months and Mimi re-defined our corporate positioning, aligned the marketing execution and execution across teams, and created a compelling GTM strategy that was crucial in driving our brand forward and achieving 5+x pipeline across business units. Mimi’s leadership style fosters collaboration across teams. Mimi was a critical aid in raising an additional $400M in funding. I’m grateful for the opportunity to work along side such a skilled and forward-thinking leader.
Mimi is one the best CMOs I have worked with in my career. She has been an instrumental partner to my sales organization at Turntide. She built an exceptionally strong and data driven marketing team who was hard working, strategic, and highly efficient across all marketing functions. She reinvented Turntide from being a motor company to a sustainable operations and electrification platform. She built a highly effective GTM strategy, demand gen engine and a compelling company narrative helping us to achieve 2.5X revenue.
Mimi has been an instrumental part of my management team for over 10 years between SAP and VMware. She is known for creating and driving emerging businesses and bringing innovation and growth to our core business. She is also an excellent executive spokesperson and creative marketing leader who has been a go to person to deliver key messages externally. I know if Mimi is leading an initiative it will be collaborative, enterprise grade, and deliver exceptional results.
Mimi and I have worked together for many years across my tenure and she has had an instrumental impact consistently throughout (Business Objects, Hyperion and SAP). The breadth and depth of her knowledge and experience in the Analytics/AI industry and across all marketing functions makes her one of the strongest CMOs to drive next-level growth in hyper growth companies.
Mimi worked for me and then as a peer to me for many years at SAP. She is a high energy, dynamic and creative marketer who pushes boundaries and has a drive to see her big ideas and high level strategy through to completion. Her tenacity helped us bring SAP Analytics solutions to 24 industries across SAP. She was highly valued as part of the executive team, created great relationships with internal stakeholders as well as customers, partners and influencers.
Mimi came in as a fractional CMO for SigmaSense and has been instrumental in taking us from a very technical semiconductor chip company to a ‘change the world’, business driven, technology company powering AI. She brings deep technical expertise, big picture vision and the ability to distal complex, multi-product technical messaging into compelling, simplified, outcomes focused messaging and positioning, She also re-created our brand to be more modern, enterprise grade and align to our new positioning. Mimi has been instrumental at helping us fundraise and acquire new customers. She is a joy to work with.
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