ProductGrowthBrandIndustry

Product Innovator

A product innovator who can create and drive customer centric, differentiated product and portfolio strategies, packaging and pricing, messaging and positioning and compelling content to help organizations expand into new markets and secure a competitive advantage.

Differentiated Platform

Evolved Craft’s platform strategy, corporate positioning, product messaging and pricing to be ready for scaled growth.
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Competitive Product Portfolio

Rationalized 6 acquisitions and offerings across 5 business units and 3 industries into one cohesive product positioning.

Inspiring Product Vision Video

Visualize SigmaSense’s complex offerings across industries in a compelling video narrative. 

Edge and IoT Strategy for VMware

Differentiated VMware from competitive cloud providers with hybrid cloud to edge strategy.

Efficient Growth Strategist

A GTM leader who creates the most efficient, sustainable scaled growth with the right go to market, demand gen, product-led growth strategies, sales plays and achieves industry leading results across the funnel.

High-Performing Demand Gen Engine

Improved MQL conversion from 1% to 9%+ and delivered 5X pipeline with clearly defined ICP and creative demand gen strategies.

Robust GTM Across Enterprise and Mid-Market Business

Built a foundational marketing tech stack and growth strategy to support the path to $300M across three business units and enterprise and mid market.

Initial Revenue Growth Zero to 10M

Created 100M+ in pipeline, attracted first 50 customers and partners, and influenced 100s of millions of VMware sales through inspiring and compelling demand gen initiatives.  

Aggressive Growth Strategy to Scale Business 100M to 1B

Developed demand-gen plan and strategy for path to 1B in Analytics and Big Data sales (SAP) with consistent 4x pipeline.

Enterprise-Grade Sales Enablement

Motivate, educate and inspire global sales teams by leading strategy and execution for Global Sales Kickoff for SAP Analytics (5k), VMware (10K) and Turntide (200).

Fundraise for Next Level of Growth

Partnered with the CEO to raise the next funding round achieving unicorn status. Read article

Innovative Growth Driver

Generated over 200 million in pipeline in 6 months through the legendary Big Data bus with interactive, customer experiences and expanded into China and Europe.

Brand Creator

An architect and steward of the brand, Mimi leads teams to develop their unique brand personality, craft their compelling corporate and investor narratives, and create a superior customer journey that is enterprise grade, inspiring and simple to understand.

Enterprise-Grade Brand, Website and Positioning

Created new compelling company brand, website and cohesive platform positioning in a crowed supply chain market. View Vision Video

Inspiring Company Narrative

Created new company narrative and drove awareness to all key stakeholders and sustainability influencers.

Top-Notch PR and Awards

Won over 10 company and product awards and attracted leading publications to drive share of voice.

Creative Awareness Strategy

Increase share of voice and drove awareness for Turntide in the crowded sustainability space.

Market Builder

Mimi helps organizations stand out as award winning industry leaders through breakthrough, strategic analyst relations, state of the art customer experiences and advanced marketing at global scale.

Award Winning Industry Solution

Drove Craft’s market and platform strategy that lead to being awarded Value Leader and Top 50 Companies to Watch by Spend Matters.

Rapid Market Leadership

Drove technology start up Molecula to be included in 3 Gartner Industry reports, 2 Forrester reports, and awarded the Ventana Digital Innovation Award within 18 months.

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New Industry Category

Created a new industry category called ‘Analytics’ recognized by leading Analysts (Gartner, Forrester, 451 Research, IDC, etc...) and Gartner created a Magic Quadrant for Analytics and BI.

Strategic Emerging Technology Vision 

Developed VMware IoT and Edge strategy and vision, lead 200+ people in new business unit.