Resume

Domain Expertise

AI/Analytics/Big Data
SaaS Business Applications
Edge Computing
Internet of Things
Energy Tech
Cloud Infrastructure & Services
Device and Data Security
Industries: Public Sector, Manufacturing, Aerospace & Defense, Retail, Healthcare, Energy
Enterprise, Commercial, Mid Market

Executive Profile

GTM executive with a track record of incubating, launching, and scaling global award-winning start-ups and emerging technology businesses.
Experience with organizations growing from 0-$50M. $50M-$100M, $100M-$1B. Examples include analytics business at SAP; IoT/Edge business at VMware; AI Sustainability business at Turntide and AI Supply Chain Risk business at Craft.
Excellent at creating market leaders by balancing the path to profitability with efficient growth strategies and the need to innovate and scale.
Highly regarded for building high performance, data-driven teams to maximize market share potential and exceed revenue goals. Created agile, collaborative organizations that make informed decisions and can execute and pivot efficiently in changing environments.
Expert at creating differentiated, customer-centric product innovation, positioning and messaging, and brand awareness and pushing the status quo with unique, state of the art digital experiences with global scale.
Executive spokesperson, visionary, and thought leader leveraging many forms of media and executive relationships to drive marketing, sales, partnerships globally and represent companies as an award-winning woman in tech.

Signature Competencies

Product Marketing / Management
Demand Generation
Product Strategy
GTM Strategy / Commercialization
Brand/Digital
Thought Leadership
Communications / AR / PR / Social
Solution Selling Enablement
Strategic Partnerships
Complex Acquisition Integration

Professional Experience

Craft (Craft.co)

Craft is the intelligent supply chain resilience platform that enables organizations to know their suppliers, protect against disruptions and build a more resilient supply chain.

‍May 2023 – Present‍

Chief Marketing Officer and Head of Strategy
‍Hired at Craft to define a competitive corporate and marketing strategy and build a GTM team and demand-gen engine to achieve the next level of growth goals. Responsible for all marketing functions and Craft GTM strategy.

Defined market strategy and drove execution to become a leader in the category of Supply Chain Risk management.
‍Generated 5X pipeline and optimal CPL: Developed a GTM strategy, ideal customer profile, and integrated campaign strategy to achieve pipeline goals through live events, paid advertising, virtual events, webinars, and ABM.
Grew share of voice to 16% of market with a new, enterprise grade, differentiated brand, messaging and positioning, and thought leadership.
Partnered with Executive Leadership and Board: Worked closely with c-suite to drive overall company strategy, investor relations and annual operating plan.
Recognized with Awards and high ratings: Applied and won 5 awards in 6 months including Value Leader from Spend Matters and Top Company to Watch.
Built a world class advisory board including Chief Supply Chain Officer from Dell and Colgate.

SigmaSense

SigmaSense is a software-defined sensing, semiconductor company that unleashes the potential of AI at the edge for the next generation of industry innovations.

April 2023 - Present

Member of the Board of Advisors

Came on board as a fractional CMO to expand corporate brand and narrative to include a suite of sensing solutions across automotive, battery, gaming, healthcare and various touch devices. She successfully transformed a very technical semiconductor chip company to a ‘change the world’, business driven, technology company powering AI.

ValidMind

ValidMind is the purpose-built platform for AI and Model Risk Management teams to test, document, validate, and govern Generative AI, AI, and statistical models with speed and confidence.

May 2024 - Present

Member of the Board of Advisors

Joined the board to help build enterprise-grade marketing functions that are ready to scale in a high-growth environment and advise on GTM strategy and strategic partnership opportunities.

Turntide Technologies

Turntide Technologies invents and scales breakthrough technologies to accelerate electrification and sustainable operations for energy-intensive industries. Turntide’s full-stack, integrated, open system supports commercial and industrial electric vehicles, building operations, and agriculture to optimize how the world uses energy.

February 2021 – December 2023

Vice President of Marketing and Growth Strategy
‍Joined Turntide to reshape the company's positioning, brand, product strategy and growth strategy across 6 acquired companies and 4 business units and build an enterprise grade, high-performing marketing team and demand generation engine to take Turntide to the next level. Responsible for all aspects of marketing and growth including product marketing and commercialization, go-to-market strategy. demand generation, brand, PR/AR, communications, thought leadership, social, and overall positioning and messaging. As an active c-staff participant, helped drive overall company strategy and raise additional funding.

Created a new brand, company narrative, and website, and shifted Turntide’s positioning from a commodity motor company to a strategic Sustainability Platform and Electrification Solution.
Created a scalable growth engine that delivered 5x-10x pipeline across BUs by defining optimal GTM/ABM/product led strategy, integrated campaigns, and compelling content.
‍Achieved product market fit by assessing market opportunity, competitive environment and identifying ideal customer profile and optimal pricing and packaging.
Achieved 120M+ (2.5X annual growth) in revenue by enabling sales and accelerate opportunities through the pipeline.
Assisted in fund raising $400M+ by working with CEO to nurture and expand investor relations and regularly meet with investors to present product and GTM strategy.
‍Set up foundational marketing tech stack to support and scale growth businesses.
Won over 10 industry, product and company awards including Fast Company (US) Most Innovative Company Award, Clean Tech 100 award (US), Queen’s award in the UK, etc.

Molecula

Acquired by Circuit.ai

Molecula is an enterprise feature store that simplifies, accelerates, and controls big data access to power machine-scale analytics and AI. Molecula is the first out-of-the-box feature store that provides data engineers, data scientists and application developers a single access point for all data.

September 2019 – February 2021

Chief Strategy and Marketing Officer
‍Joined Molecula to bring enterprise grade leadership to an early stage startup. Responsible for product and GTM strategy, all functions of marketing, strategic partnerships, building the marketing team, and partnering with the CEO to define corporate strategy, raise additional investment, and start an advisory board.

Defined market strategy and included in 6 critical analyst reports including Gartner, Forrester, Ventana Research by assessing market opportunity, target market, competitive edge, and defined Molecula’s unique position in the market.
Generated 5X pipeline and >$200 cost per lead by creating integrated campaign strategy and building demand-generation engine flywheel. ‍
Partnered with CEO to lead Series A roadshow and raise $17.6M. Strategically navigated complex selling motions including government/defense related opportunities.‍
Included in 6 analyst reports and awards from Gartner, IDC and others by energizing and managing the industry analyst relations and thought leadership functions.
Drove first 5M in enterprise sales by redefining new company and product positioning and messaging, website, customer journey, GTM strategy and pricing.
Developed channel strategy and initial partnerships with Google, Amazon and boutique Artificial intelligent focused system integrators. ‍
Started Advisory Board made up of seasoned business and technology leaders.‍

VMware

VMware, Inc. is an American cloud computing and virtualization technology company with headquarters in Palo Alto, California. VMware was the first commercially successful company to virtualize the x86 architecture. VMware's desktop software runs on Microsoft Windows, Linux, and macOS.

Jan 2016 – October 2019

Vice President, Internet of Things and Edge Business
‍Founded the Internet of Things and Edge Global Business unit from inception to help VMware innovate and expand acquisition technologies. Responsible for all aspects of building the business including marketing, sales, product, partnerships, business development, AR/PR, and acquisition strategy.

Built 200+ team around all functions of the business and managed P&L
Developed the overall product, GTM, and marketing strategy for Pulse IoT Center, and VMware Edge, VMware’s first IoT and Edge solutions.
Generated 10X pipeline demand (100m) for VMware Pulse.
‍Sold the solution to over 50+ customers in 1 year including Exxon, JPMC, City of Nice, Suzuki, Chuden, Chitole, 70+ partners including Atos, DXC, Accenture, Siemens, SAP, Microsoft, and $10M in revenue.
‍Leveraged the IoT/Edge technology solutions to help Enterprise Account Executives set strategic direction for all VMware products with CIOs.
Partnered with Dell Technologies and Amazon to build first Edge Appliance as a Service

July 2014 – Dec 2015

Sr. Director • Strategy, Marketing and Business Development • Business Mobility
‍Developed growth strategy for overall business after VMware’s acquisition of AirWatch. Responsible for strategy, marketing and business development of Partner ecosystem for Business Mobility solutions, leveraging strategic partners to extend our solutions, reach new markets, and acquire new customers.

Led App Configuration for Enterprise (ACE) Consortium effort, the first Alliance to drive native mobile OS standards so that businesspeople can more simply and consistently use mobile apps in business.

Drove revenue for AirWatch/WorkspaceOne through partners and helped developed the plan and strategy to 1 billion in revenue.
Recruited over 75 ACE partners to be VMware ISV partners as well as participate in the App Config Linux foundation initiative/project including Google, Apple as well as competing MDM companies like MobileIron and Citrix to join the Alliance.
‍Led all aspects of partner marketing for VMware’s Business Mobility business unit.

SAP AG

SAP is a publicly traded German multinational software corporation that makes enterprise software used to manage business operations and customer relations. It generates approximately €16.22 billion in annual revenue.

Aug 2012 – July 2014

Senior Director, Marketing, Cross-Portfolio, Big Data, Business Analytics & Mobile Strategy

Managed a cross functional marketing and GTM team responsible for $850M revenue across the portfolio of analytic solutions. Team was responsible for 360 marketing strategy, pricing, and packaging, roadmap, demand generation campaigns, events, and AR/PR.

Partnered with Gartner to define a new Industry category called Business Analytics that included a combination of Business Intelligence (BI), Enterprise Performance Management (EPM), and Advanced Analytics.
Drove Big Data and SAP Hana growth strategy by leveraging SAP HANA to develop and launch big data packages and a comprehensive marketing and channel strategy.
Influenced over 200 million revenue in 6 months by leading the effort to create customer experiences like the ‘Big Data Express’, a traveling cloud demonstration environment that travels the world.‍
Generated 4X pipeline demand for Big Data solutions,powered by SAP Hana by driving demand generation, field enablement, partners, analyst relations, and PR.
Executive spokesperson for SAP to industry analysts, customers/prospects, partners, the media and bloggers regarding cross portfolio Analytic solutions and big data.

Feb 2010 – Aug 2012

Senior Director, Marketing of Mobile Analytics
Led the effort to define and execute SAP’s Mobile Analytics strategy from inception to launch. Developed pricing, packaging, and served as the product’s internal and external evangelist.

Drove usage to 86%: SAP’s Mobile Analytics Applications have been downloaded more than 1 million times with 86% usage on Android. ‍
Launched award winning solutions: SAP’s Mobile Analytic solutions ranked among the top solutions in the market according to Gartner, Dresner Advisory, Ventana Research, Ovum Ltd., and Forrester Research.
‍Recognized as a thought leader in the Mobile Analytics space.

June 2006 - June 2009

‍Director of Marketing Analytics for Industries

‍Developed the go-to-market strategy for integrating Analytics into SAP Industry solutions. Collaborated with each industry team to assess industry portfolios across 24 industries and identify the best opportunities for Analytics solutions. Worked with the industry teams to define new use cases and execute on all aspects of go-to-market strategies for each use case including messaging, pricing, packaging, internal/external communications, and partner relations.

Spier Ventures

Founded a private strategic marketing consulting firm to help companies become market-drive leaders. Key clients included Hyperion, SAP, SigmaSense, ValidMind, and Craft.

March 2002 – Present

Founder and Principal

Founded a company that leveraged strength in launching new technology solutions to the marketplace. Consult with executives to drive innovation and define and scale GTM processes.

SAP: Drove integration, transition, and marketing strategy following the acquisition of a $6 billion software company and two other strategic acquisitions into one cohesive Analytics product portfolio and message.
SAP: Merged SAP and BOBJ websites and product strategy following SAP’s acquisition of BOBJ and developed an events strategy for the new SAP/BOBJ organization with a focus on identifying strategic events that company representatives should attend.
Hyperion: Increased the efficiency of the product lifecycle process by 9000%.
Hyperion: Increased market share and innovation by improving marketing requirements, product definition, launch and program processes. Launched new products that led Hyperion to become a market leader and ready to grow to 1B.
SigmaSense: Elevated company brand, created business outcome, cross portfolio positioning and messaging
ValidMind: Bring Enterprise grade marketing to early stage high-growth AI startup

Allegis Corporation

Benchmark backed startup, raised 55m in two rounds of funding. Filed to go public in 2000, Allegis was a provider of partner relationship management (PRM) B2B SaaS software that enabled companies to sell together to increase revenues in an indirect sales channel and sell-side e-marketplaces.

Dec 1999 – Sept 2002

Director, Product Marketing and Management ‍

Recruited to lead an effort to define Allegis’ second enterprise application, a cloud solution (SaaS), in a start-up company. Oversaw both product marketing and management. Collaborated with developers and managed entire product lifecycle from cradle to grave including acquiring initial lighthouse customers.

Drove a large-scale organizational change to migrate Allegis from being a service company that offered a hosted solution on a Microsoft platform to becoming a product company that offered a packaged application on a Java/Oracle platform. ‍
Built and launched the company’s second enterprise application, Market Partner, one of the first e-marketplace solutions that generated more than 30% of company revenue within 6 months of launch. Sold the application to customers including HP, Nortel, and Equinox.
Actively recruited top talent and helped Allegis grow from 40 to 250 employees within 6 months; recruited from Stanford and Wharton MBA programs.
‍Evangelized the product to industry analysts, partners, and customers to drive sales.

Other Experiences

BusinessObjects

Sr Product Marketing Manager

Developed an analytical application platform that became BOBJ’s first spin-off company, Aria.
Managed partner-based solutions with SAP, Oracle, PeopleSoft, and Informatica.
Led the first multi-million-dollar integration solution between SAP and BOBJ.

Oracle

Sales Consultant
‍Pre-sales for Oracle business intelligence, data warehouse and analytic applications

Applications Consultant
‍Implemented Oracle financial and manufacturing applications. Led complete oracle implementations for Enterprise technology companies.

Consulting services
‍Expat for Oracle Argentina. Led Consulting Services Sales

Coopers & Lybrand

Entrepreneurial advisory services

Education & Credentials

Business Administration and Management
‍Indiana University
Kelley School of Business

Bachelor of Science in Accounting
‍Arizona State University
W.P. Carey School of Business‍

Dean’s List
Golden Key National Honor Society
Pi Beta Phi Sorority Top Scholar Award

Certified Public Accountant (CPA), California

Pragmatic Marketing Foundational and Level II Certification

Top 100 IoT Influencers
Top Women in Technology

Mimi Spier

Domain Expertise

Executive Profile

Signature Competencies

Professional Experience

Education & Credentials

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